The development of search engines was a major breakthrough in the cyber space. The world suddenly became confined and everything, no matter how far or big or complicated, seems to be just one click away. Thousands of relevant links appear in front of the user in a span of seconds. When someone looks for best Bollywood movies on any search engine, then the first link is most likely to be clicked and most probably it will top the search list for a long period of time. But how does the search engine decide that which website will appear on top? Ever thought of it?
Introduction to SEO
Search Engine Optimization (abbreviated as SEO) is the process of optimizing a website in order to increase the number of users who are visiting it. A website is more likely to be searched if its ranking is high in search engines like. When a website is visited often, it leads to better business due to increase in the traffic of website. Thus, all the organizations focus on a good SEO to increase their rank in search engine and to gain attention of more and more netizens. It uses captivating keywords to engage the users.
Types of SEO
The two types of SEO are: On-page SEO and off-page SEO
- On-page SEO: It includes all those activities which are carried out before the page gets published in order to increase the chances being easily discovered by the users. It emphasizes on title, sub-headings, meta descriptions, images, meta tags, etc.
- Off-page SEO: This category of SEO consists of the set of activities which aims to promote a site once it has been published. It may include giving ratings and reviews to the site, creating a website forum, sharing the link to the site, etc.
Thus, SEO is a way of increasing the popularity of a site among the netizens which leads to its higher ranking in the search engine result resulting in the growth of business. The various types of seo services chicago help to increase the strength of visitors by using different tactics. White Hat SEO focuses on the ethical route and most accepted but incurs a huge investment. Black Hat SEO is the ranking process which is discouraged by the search engines but they lead to spurt financial profit. Gray Hat SEO falls mid-way between White Hat SEO and Black Hat SEO. It has less chances of being banned and thus is most widely used technique. The two categories of SEOs are On-page SEO which aims to promote the page until it becomes live and Off-page SEO which intends to increase popularity of page once it has become live.