Being an expert law firm marketing company based in Chicago, the company knows that the number and quality of online leads or calls you’re getting, plus the conversion rate of your website are what defines your success.
The Web Design for Law Firms
A smart business owner needs to consider multiple factors when choosing a law firm internet marketing company to work with: technical skills, experience in the industry, previous clients and success stories, but most importantly the ability of the marketing specialists to create a top-converting legal website. You will enjoy a high marketing ROI and quick growth if you have a website that makes people fill out your contact form or call you. But on the other hand, you will lose time and money on advertising only to see prospects exiting your web page and calling your competitors if your website doesn’t resonate with potential clients. It is the time that you change your website into 24 hours and 7 days a week sales rep and the Chicago based legal marketing specialists would be happy to help you achieve that.
The Images and Videos, Reputation Building
According to A/B testing done by a premium marketing agency, creating a strong emotional impact by using the right image could increase your website conversion rate by over 40%. There are many law firms like to use automatic image sliders on their home pages, but at Comrade, the company discovered they are not nearly as effective as a hero image. While a hero image is simple, an image slider can be a bit boring or a bit too much to the point and gets your message across. You can use videos to answer some of your prospects’ more complex question or to display your services in a comfortable way for you to be more closer to your clients. The company also never forget to use visual cues for further reputation building such as images of your Yelp or FindLaw ratings, logos of previous clients, logos of reputable media channels that have featured your company and others.
The Mobile Friendly Design
Since there are more than half the people who browse the internet on their mobile devices, not having a mobile-friendly attorney website means literally losing half the traffic you could be getting. The Comrade Chicago based web developers ensure your media items, as well as all functionalities your website offers, are easily accessible to mobile users.