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Nothing matters more to a brand than an effective and working marketing campaign. According to a recent supergraphic released on VentureBeat, there are at least 1876 companies providing marketing services in 43 various categories ranging from social media marketing to content marketing. As much as astounding this unusual growth in the number of vendors is, one thing marketing experts are considerate about is how email marketing has secured a stable position in world of marketing. Despite of increased hype around social media platforms and video-based marketing, the type with highest conversion rate is the email marketing, and for all the good reasons.

Out of many benefits of email marketing, the most considerable ones are the increased number of email users and the 90% message delivery ratio as compared to very less at social media platforms. However, many brands complain about receiving lesser output from email marketing than what they expect. As a matter of fact, there are many reasons your emails might be flagged as spam. Here in this article, we are going to list down few ways you can stop your emails from landing into spam folder. If you apply all of these tips then we can bet on a guaranteed growth in your brand in no time. Here’s the list:

  1. Don’t write SPAMMY emails, PLEASE!

Many emails from top brands might end up in spam or junk folders just because they contain frequent usage of words like ‘free’ or ‘credit’. The content of an e-mail is as important as the quality of the outfit you are wearing. You just need to understand that what use the word ‘free’ is when your subscribers don’t even get to see your message. For any guidance, you can contact here on how to improve your email subscription service.

  1. Make the Unsubscribe link Permanent

This might sound a bit foolish to do but experiments suggest that it is a very beneficial thing to do. How? Well, a lot of receivers might actually report your mail as spam if they find it annoying. However, placing the unsubscribe link on top and making it permanent can actually make the unwanted users go away without harming the reputation of your email broadcasting service.

  1. Avoid Emails with Large Images

The primary reason your emails might get filtered as spam is large sized images and less or no content at all. It is very easy for spam filters to categorically reject your emails if you already have a bad reputation. Start focusing on content and use images of small sizes.

  1. Focus on Your Subject Lines

Needless to say, subject lines are the first thing your subscribers see and a poorly written subject can swiftly sway them away from your business, which means no growth. No need to fear, we have got you covered. Always bear in mind that when it comes to subject lines, shorter is better. Moreover, it should never exceed 35-50 characters. Watch this video for a deeper guidance on this matter:

Enough tips for today, you just need to make sure that you apply these. If you are too lazy to do this, then you might want to consider taking services from Stedb, the best email marketing company worldwide.

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Lean Management What is it about and why

Lean Management: What is it about and why?

The Lean Sigma is none other than the combination of two methods for improving processes known and recognized for their effectiveness. The Lean method was developed in the Toyota factories in the 70s to improve time, introduce the JIT and reduce costs. Methods, Lean, and Six Sigma are oriented customer perception. When implemented carefully, the benefits delivered by the two approaches are entirely compatible and complementary.

Activities behind the deficiencies within the meaning of customer quality, like penalizing delays processes, are somewhere in the main sources of opportunities to improve the quality, deadlines, production costs and the profit share. Based on this premise, lean six sigma can then be seen as an unavoidable process of improving customer service (as the voice of the customer) and overall profitability.

Lean Management

Areas of intervention: reduction of cycle time, just in time, improving not only the flow but also flexibility. 6 Sigma is to the drastic reduction of all forms of variations below a certain limit of customer satisfaction. The juxtaposition of the two approaches, both oriented process, precisely allows to control the overall improvement approach taking into account all customer expectations in terms of quality, time, and cost.

The quality and deadlines are in fact closely related. Rework, returns, and waste are major causes of the slowdown. On the other hand, improved time in a process necessarily involves the systematic reduction of manufacturing faults and errors. In fact, all phases of the process that does not add value in the sense of the customer need to be evaluated, deleted, or processed for the majority of cases. The whole company is concerned. 6 Sigma and beyond the logic of continuous improvement approach to expensive to more traditional quality approaches. See here the qualities approaches, kaizen, and TQM. If the quality and Six Sigma approaches are different, they are not provided exclusively.

Six Sigma is certainly a management method of real progress enrolling in the heart of the strategic approach.  You may invest in accordance with the expected potential outcomes that are expected.

Some of the benefits include:

  • Better understand customer expectations
  • Paramount importance.
  • Know and master the influential factors in the quality
  • Undeniable advantage

Knowing the key factors can target the most efficient way possible actions for process improvement with the certainty of always go in the direction of increasing quality according to the client. Control the variability of the said factors. The objective is to manage the variability of influential factors of quality within the meaning of customer within acceptable limits and permanently eliminate the possibilities of unexpected changes.

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